We rigged slot a machine to cash out with a practical tsunami of chicken tenders, we spoofed iconic 90’s cinema, we used heavy-handed visual metaphors, we had fun. Oh, and we did almost all of it in-house and on-the-cheap with the most badass internal production capabilities you never even knew existed.
Copywriter: Thomas Oubre
The John Deere Gator had an image problem. In an ATV market obsessed with speed and sport, the Gator was widely perceived as an outdated, lumbering farm vehicle. Our mission? Prove that it’s anything but.
Copywriter: Thomas Oubre
“High-quality furniture construction” isn’t the sexiest brief out there, but when you look at each piece from just the right angle, you see how that craftsmanship translates into real life moments.
Copywriter: Thomas Oubre
It was March, but there was no madness in 2020. Here’s some work for a tournament that never happened, featuring Villanova Head Coach, Jay Wright.
Copywriter: Thomas Oubre
Launch spot for the all new 2017 Hyundai Elantra. Also, that’s Paul Rudd talking, everybody likes Paul Rudd!
This is a project I’m particularly proud of. Not only because of the quality of the piece and underlying message, but also because it was the first time I’d gotten to work with my brother since he was helping me create videos for my student book many years ago.
With the worldwide refugee crisis reaching levels not seen since the end of WWII, we wanted to highlight the positive impact that resettling into a safe community can have on a child’s life.
(Also, we did this project on spec and pulled the whole thing off for $2k)
Producer, Director & Editor: Whit Conway
Producer & Art Director: Reed Conway
Writer: Kevin Willard
AutoZone didn't need, or ask for, a new spot to support their rewards program. They were running a completely acceptable commercial in which an animated card whizzes from aisle to aisle in one of their stores, but we thought we could do better.
Copywriter: Mitchell Mitcham
The thickest cloud cover I saw in Southern California was the day we had scheduled a shoot for the agency holiday card. Luckily, the sun peeked out below the clouds just enough for us to capture this gem of an image.
(Surfers are just surfers in their natural habitat, not actors. Perhaps that’s presumptuous—not hired actors.)
Agency: Innocean
Photographer: Anton Watts
This spot is a combination of scenes we captured around Detroit over two days of shooting, CGI layered over footage from the original W+K campaign and stock that was rolled together into a summer sales event spot. All in under ten days, no less!
Copywriter: Mitchell Mitcham
Spec spots for the local Minor League Baseball club.
When the first spot you ever sell gets a Marlena Shaw classic paired with a Sam Elliott VO, you keep it in your book for perhaps a little longer than you should.
Fun fact, updated versions of this spot have been running continuously in the Golden State since our original first aired in 2012.
Copywriter: Mitchell Mitcham
Couple o’ Product Landing Pages I designed for TaylorMade Golf.
The willingness of the team at Daytona International Speedway to explore creative territory beyond hard-rock soundbeds and countdown-gimmicks made it a joy to help bring these two hi-octane spots to life.
In 2024 both the Rolex 24 and Supercross set an all-time attendance records.
The ROAR before Rolex events that led up to the weekend race were up 20%. Of those attendees, 80% were incremental, a product of increased interest and demand in the event.
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Fun little experiments with Procreate and Premiere as I tackle these two progroms.
What better gift could a Creative Director ask for than this shot-on-the-fly tribute starring his newest copywriter in drag… as him.
As it turns out this may have hit a little too close to home, but on a positive note, I learned a valuable lesson about not overestimating your boss’ sense of humor.
Whoops.
Talent: Heather Baldock
